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<span style="font-weight: 400;">The Ulta 21 Days of Beauty Sale Guide </span>
Save on Top Beauty Brands Like Tarte, MAC, Clinique & More
By: Mary Elizabeth Hammond
The Ulta 21 Days of Beauty Sale is one of the biggest beauty savings events of the year. And good news-it happens twice a year! It’s the perfect time to stock up on all of your skincare, haircare, and make-up products at a serious discount. The Groupon Coupons’ team put together this guide to ensure you never miss out on savings. And for everyday savings, be sure to grab an Ulta coupon before checking out.
What is Ulta Beauty’s 21 Days of Beauty Event?
The 21 Days of Beauty Event is a three-week sale that happens twice a year. Each day brings with it new savings on 2-5 skincare, haircare, or makeup products, often to the tune of 50% off. The deals only last for 24 hours, so be sure to act fast when you see something you have to have.
Ulta does not release the full calendar of deals at the beginning of the sale. Instead, it unveils a week’s worth of deals at a time. The sale takes place in March and September . Check Ulta’s website every Wednesday for the upcoming deals starting each Friday.
Hot Tip: You can find some of these Ulta 21 Days of Beauty deals at Target, and depending on the deal, they might even price match it. Plus, if you’re a Target Red Card holder, you can earn 5% back and get free shipping on these items.
What Goes on Sale?
Though most of the deals for the Ulta 21 Days of Beauty Sale change daily, there are some Hot Buys that go on sale for a little longer (up to a week). Top makeup and skincare beauty brands available during this sale include:
- Estee Lauder
- Peach & Lily
- Kylie Cosmetics
For the first time ever, Ulta is also including hair care and tools in the sale. So far, we know hair brands like DevaCurl, Redken, Olaplex, Madison Reed, and Kenra Professional will be available.
When is the Ulta 21 Days of Beauty Event?
The Ulta 21 Days of Beauty sale occurs twice a year in the spring (mid-March) and fall (mid-September). Each day brings new deeply discounted beauty supplies. Here’s a look at previous sale dates:
- Coming Soon! Fall 2025: September
- Spring 2025: March 7-27
Ulta 21 Days of Beauty for Ultamate Reward Members
Ultamate Rewards Members earn points on every dollar they spend at Ulta, which they can redeem on products and services. This program is free to join, so sign up before the next Ulta 21 Days of Beauty sale to stack up those reward points. Plus, Platinum and Diamond Ultamate Reward Members get free shipping on all Ulta 21 Days of Beauty online deals.
More Ways to Save at Ulta
- Refer to our Ulta Beauty Sales Calendar for all the best times to shop and save at Ulta.
- Shopping on Wednesday afternoons may save you! Ulta releases weekly Beauty Break deals online on Wednesdays around midday. These deals usually last about 4-6 hours.
See All The Ulta Beauty Sales & Coupons
Ulta Rewards: How to Sign Up and Save
Ulta Returns & Shipping Guide
How to Get an Ulta Birthday Gift & More Free Rewards
Ulta Beauty Salon Guide 2026: Services, Prices, and What to Expect
Ulta Credit Card: Earn Points & Save on Beauty Supplies
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